Master of Business Administration

The objectives for the Master of Business Administration are:

• Develop strategic leadership capabilities for complex, global environments: Students will learn to lead organisations through uncertainty, manage change, and align vision, culture, and strategy.
• Build advanced understanding of global business strategy and international markets: Graduates will be able to analyse global economic systems, evaluate international business structures, and make strategic decisions across borders.
• Strengthen resource management expertise across financial and human capital: The programme equips students to manage financial information, allocate resources strategically, and develop effective workforce strategies.
• Master digital-age marketing, data-driven decision-making, and responsible technology use: Students will learn to leverage digital platforms, analyse data, and apply ethical and sustainable digital marketing practices.
• Conduct independent, evidence‑based research to solve real organisational problems: Through the Capstone Project, students will design and execute research that generates actionable, evidence-based solutions.

1. Strategic Leadership and Change
Alongside MBB7067M Global Business Strategy and Development, these two modules outline and discuss a range of key global business issues, relating to notions of leadership, strategy and the importance of continued innovation, change and development within the modern global business world. The development of key knowledge and understanding in such areas facilitates an important grounding in key business principles. This module will therefore integrate a range of key topics, discussion and context relating to issues of social justice, inclusivity and sustainability, which fundamentally link with the commitment to the Principles of Responsible Management Education (PRME).

2. Global Business Strategy and Development
This module introduces students to key international business theories and concepts. It considers the strategic role played by transnational corporations (TNCs) as the primary movers and shapers of the global economic system.

The module explores the application of management processes for developing and defining a new business concept, including market analysis and competitor performance analysis and considers the role of due diligence, as well as the role of “intrapreneurship” in established companies. Students will critically examine the process for making strategic choices and explore and analyse different approaches and techniques used in strategic business and service planning.

3. Strategic Resource Management
This module focuses on developing a critical understanding of resource management and its effective deployment and allocation to achieve sustainable competitive advantage for organisations. This module will focus on the financial accounting skills that are needed to communicate company results and make accounting choices. This includes interpreting management information, ratio analysis and exploring differences in reporting practices. Students will develop an understanding of strategic workforce planning, including talent management and workforce design to enable people to work effectively towards shared goals.

4. Global Marketing in the Digital Age
This module focuses on the theoretical and practical application of digital marketing tools in organisations with the aim of setting up and maintaining a presence in the digital and social world. Students will be given opportunities to develop a more nuanced appreciation of the potential importance of engagement in digital environments.

5. Capstone Project
The Capstone Project is designed to enable students to select, define, review literature/conduct research, generate data, critically analyse data, develop solutions and reach evidence-based conclusions to an issue relevant to their programme of study by undertaking an independent research project. Students will select one of the following routes to completion of this module:

1. Dissertation.
2. Structured literature review (i.e. desk-based systematic review).
3. Business Consultancy Project.

Students must select one of the following routes to complete their Capstone Project:

1.Dissertation.

2.Structured literature review (i.e. desk-based systematic review).

3.Business Consultancy Project.

Age: 21 years old

Language:

• IELTS Academic: A minimum overall score of 6.0 with no individual band less than 5.5 or
• TOEFL Internet-based A minimum score of 75 or
• Pearson Test of English (Academic) (PTE) Minimum score of 59 or
• Degree taught in English medium or equivalent

Academic:

• A bachelor’s degree or equivalent from an approved university or institution, or
• Current or recent work experience (within the last two years) appropriate to enable applicants to contribute to the programme
• Applicants who do not possess traditional qualifications may still be considered for entry through Recognition
• of Prior Learning (RPL). Applications for entry with advanced standing may also be considered. These cases will be assessed by York St John University.

Disclaimer: All terms, schedules, and prices are subject to change without prior notice and at the discretion of College of Allied Educators.